Branding for Kaiyukan

Kaiyukan


Along with Universal Studios Japan, Kaiyukan has been a
top tourist destination in Osaka since it opened in 1990.
I created a series of promotional posters by featuring astonishing
marine creatures exhibited at the aquarium.
The posters served as a primary driver for customer
attraction and acquisition. One poster in particular, with the iconic whale shark and the distinct architectural form of the aquarium,
has become the renowned mascot logo of Kaiyukan.

*Award in Nikkei Digital Publishing category in 1998.
*JAPANESE GRAPHICS NOW (Taschen Press)
*CHARACTER WORLD (PIE Books)
Appeared on several design magazines

交通広告B1ポスター イワトビペンギン
Kaiyukan

交通広告B1ポスター コンゴウフグ
Kaiyukan

交通広告B1ポスター ナポレオンフィシュ
Kaiyukan

交通広告B1ポスター ウミガメ
Kaiyukan

交通広告B1ポスター イシダイ
Kaiyukan

交通広告B1ポスター クラゲ
Kaiyukan

交通広告B1ポスター オオサマペンギン
Kaiyukan

交通広告B1ポスター マンボウ
Kaiyukan

交通広告B0ポスター 10周年記念
Kaiyukan

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img/kaiyukan03b.jpg"
img/kaiyukan04b.jpg"
img/kaiyukan09b.jpg"
img/kaiyukan05b.jpg"
img/kaiyukan06b.jpg"
img/kaiyukan07b.jpg"
img/kaiyukan10b.jpg"
img/kaiyukan08b.jpg"
Branding for Kaiyukan

Kaiyukan


Along with Universal Studios Japan, Kaiyukan has been a top tourist destination in Osaka since it opened in 1990. I created a series of promotional posters by featuring astonishing marine creatures exhibited at the aquarium. The posters served as a primary driver for customer attraction and acquisition. One poster in particular, with the iconic whale shark and the distinct architectural form of the aquarium, has become the renowned mascot logo of Kaiyukan.

*Award in Nikkei Digital Publishing category in 1998.
*JAPANESE GRAPHICS NOW ( Taschen Press)
*CHARACTER WORLD ( PIE Books)
Appeared on several design magazines

交通広告B1ポスター イワトビペンギン
Kaiyukan
交通広告B1ポスター コンゴウフグ
Kaiyukan
交通広告B1ポスター ナポレオンフィシュ
Kaiyukan
交通広告B1ポスター ウミガメ
Kaiyukan
交通広告B1ポスター イシダイ
Kaiyukan
交通広告B1ポスター クラゲ
Kaiyukan
交通広告B1ポスター オオサマペンギン
Kaiyukan
交通広告B1ポスター マンボウ
Kaiyukan
交通広告B0ポスター 10周年記念
Kaiyukan

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