Along with Universal Studios Japan, Kaiyukan has been a
top tourist destination in Osaka since it opened in 1990.
I created a series of promotional posters by featuring astonishing
marine creatures exhibited at the aquarium.
The posters served as a primary driver for customer
attraction and acquisition. One poster in particular, with the iconic whale shark and the distinct architectural form of the aquarium,
has become the renowned mascot logo of Kaiyukan.
*Award in Nikkei Digital Publishing category in 1998.
*JAPANESE GRAPHICS NOW (Taschen Press)
*CHARACTER WORLD (PIE Books)
Appeared on several design magazines
Koyasan ← Kaiyukan → Suntory Beer
Along with Universal Studios Japan, Kaiyukan has been a top tourist destination in Osaka since it opened in 1990. I created a series of promotional posters by featuring astonishing marine creatures exhibited at the aquarium. The posters served as a primary driver for customer attraction and acquisition. One poster in particular, with the iconic whale shark and the distinct architectural form of the aquarium, has become the renowned mascot logo of Kaiyukan.
*Award in Nikkei Digital Publishing category in 1998.
*JAPANESE GRAPHICS NOW ( Taschen Press)
*CHARACTER WORLD ( PIE Books)
Appeared on several design magazines
Koyasan ← Kaiyukan → Suntory Beer